Startup-SME Linkage Program

Startup-SME Linkage Program

Startup-SME Linkage Program

Application deadline: 4th October 2020


Need direct linkage? Startup-SME is providing tech startups direct linkages to SMEs, read below for more details.

About the program

Metta in partnership with the UK-Kenya Tech Hub presents the Startup-SME linkage program aimed at providing tech startups direct linkages to SMEs which fall under their target customers for a chance to secure a commercial or partnership deal.

The program will require selected startups to present/demo their solutions to SMEs in a digital live marketplace for a partnership or commercialization deal.


They post-revenue startups with practical solutions that can help SMEs solve their existing problems. Startups plying their trade-in HR, agriculture, health, logistics, clean energy, e-commerce, digital marketing, customer experience both in a B2B and/or B2C vertical are highly encouraged to apply. The program will be virtual with a one-on-one marketplace between the startup and SME.


Who Should Apply?


  • Startups with practical solutions looking to secure commercial deals with
  • SMEs and operating in the industries below:
    • Agri-Tech
    • Fin-Tech
    • Health-Tech
    • Logi-Tech
    • Clean-Tech:

Only post-revenue startups will be considered (Those that have demonstrated sales traction in their products and services).


We are encouraging SMEs that are:

Currently experiencing a challenge or looking for a business opportunity that can be solved through a partnership or commercial deal with a startup.

Top challenges for SMEs: Cash Flow, Disrupted Sales, Loan Defaults, Revenue Losses.

Only post-revenue startups will be considered (Those that have demonstrated sales traction in their products and services).


What qualifies as a Startup and SME?

In this program, we define a startup and SMEs through the following lens:

An SME is a self-sustaining company with a monthly turnover of over Ksh. 500,000, and has existed for over 5 years. The SME could operate in tech or non-tech front but generally has more stability through a proven business model and well-known products to known customers in known local markets.

A startup, on the other hand, would have existed less than 5 years, and characterized by a “move fast, break things” culture and predominantly operate in the tech front with the sole goal of innovating above market standards.



As a participant, what is required?
Generally, all participants are required to:

  • Open to a partnership or commercial deal where feasible.
  • Dedicate at least 3-4 hours between 12th October to 16th October to discuss partnership or commercial opportunities during the virtual Market Place Sessions.
  • Dedicate at least 1 hour between 19th October to 30th October for virtual Debriefing Sessions.
  • Open for further engagement post-program to track the progress of the commercial/partnership deals.

For a startup, you must have a deck (less than 10 slides) showcasing your products/services, and be willing to customize the value proposition to your prospective matched SME(s) where applicable.

SME representatives must be willing to submit some of their pain points and or new horizon opportunities that they are interested in beforehand to allow for suitable matchmaking. The SME must also avail some of its key decision-makers in the Market Place Sessions to assess synergies, commercial or partnership opportunities, and sign off on deals.

The goal:

They want to:

  • Create a platform for the participating companies to discuss partnership and commercial deal opportunities
  • Help the participating companies to come up with a commercial or partnership deal tracked over a period of 6 to 12 months.
  • Spark a collaborative culture between SMEs and Startups that yield innovative, and valuable solutions, which also promotes cooperation and the collective movement towards a better future by creating better goods and services.


Take that step, click the link below to start the application:

Apply here

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